Talking Walls
Volume 2, Issue 5 June  2003
A regular look at decorative wall finishes.
 

 
 
 
 Who Buys Decorative Plaster Finishes?
 
  

If you’ve been receiving our newsletters for a while you have seen pictures of our projects and heard us describe our beautiful sophisticated wall finishes that create looks well above what can be achieved through paint or faux. You might wonder who is most likely to be interested in high-end wall finishes like this and why.

 

 

Common denominators regarding our past clients:

 

1. For the most part, high-end homeowners.

2. Our public usually does a fair bit of traveling -- mostly to Europe.  They appreciate different lifestyles, architecture, art etc. Note this is a very important point, as many clients are trying to recapture pleasurable moments spent abroad by recreating a master bedroom, dining room, den that evokes the same feeling they experienced from the places they visited or lived in .

3. They have a high affinity for aesthetics and art.

4. Our public typically has at least one space they want to showcase -- whether it is for guests or their own gratification --a space that makes a statement.

5. They place a high value on creating their home environment and spaces to a high level.

6. They may have done faux in the past and don’t care for it, want something special or new.

7. They have lots of design mags and pictures. Many times have seen plaster finishes in them they liked.

8.  The types of decor have run the gamut, we have done beautiful finishes that complemented Asian, Indian, European, Modern, Southwestern and English decors.

 

What do our clients say are the benefits of doing a plaster finish? 

 

1.  Creates a room with a lot of feel -- actually adds another dimension which can’t be achieved with faux or paint. 

2. Gives them a space that evokes a certain mood (as stated above regarding those who did a lot of traveling).

3. Finishes that seem to stand the test of time, not just for the moment.

4. A hard durable finish.

5. Also general benefits of water based, low and no VOC, environmentally friendly materials being used in the home as opposed to more toxic paints and finishes.

 

If you have clients who fit the profile above, and who are looking for the types of benefits our clients have received, call us.  We would be glad to meet with you and your client, show our portfolio and work with you to create a truly special environment.

 

" I love the look, but the cost is not within my budget."

 

We have met with many clients who have been highly interested in using us, but decided since the cost was a fair bit more than faux, to opt down for a faux type finish.  This wasn't what the client truly wanted, but what they settled for.

 

In reviewing this area, we decided to put together a line of one color finishes (i.e. a plaster finish using one color as opposed to multiple colors in the finish), that was closer cost wise to what a quality faux finish might be. These are often referred to as integral colored plasters. We now have a line of three different types of plaster finishes that we are offering at a significantly lower cost.  LusterStone, which now has a standard color palette of 40 colors.  We also are offering Sandstone, a marmarino- type finish, and O'Villa, a more dimensional finish, both of which can utilize a color palette such as Benjamin Moore to create a one color plaster finish to fulfill almost any requirement. These are beautiful finishes that have all the dimension and benefits of our plaster finishes, other than multiple colors.  You can even still achieve highs and lows in the colors due to the nature of the material.  This is is a limited time offer.  If you have projects this summer call us now to take advantage of special pricing on truly unique and beautiful integral colored plaster finishes.   Call 408 448 1683 to schedule an appointment to see our portfolio. 

      

Next month:
More Dramatic Walls
Molto Bene License No. 739710
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venetian plaster * marmarino * stucco veneziano * eco friendly wall finishes